A few years ago I was invited by a colleague to attend Nir Eyal‘s Hooked Workshop at Wentworth Institute of Technology. At the time I was still working as the CTO of Lifeables, and we were desperately trying to find strategies to keep our users engaged. Needless to say, the thought of being able to “hook” users and have their use of it turn into a habit was very appealing. The opportunity couldn’t have been more timely.
The workshop was a fantastic experience. I found Nir to be exceptionally well-versed in behavioral psychology and how it could be applied to the current technological landscape. I remember thinking at the time that his “hooked model” was a collection of common sense concepts simplified, organized and packaged in a way that made them actionable. I left that workshop excited and overflowing with ideas.